Mattel Loses Licenses For Some DC Comic Properties

For several years now American toy manufacturer Mattel had been making all of the toys from the DC comics and movie licenses. After some poor outcomes, Mattel has lost some of the properties now.

The stock price for Mattel dropped according to a report from the Los Angeles Times.

Mattel didn't lose the whole DC license, but they won't be able to make boys toys anymore. You can read more from the report posted below from LA Times.

"Mattel Inc. shares’ losing streak continued Monday after the toymaker lost the licensing rights for certain DC Comics products, including boys’ action toys, and Goldman Sachs analysts cut their estimates for the company. Toronto-based Spin Master Corp. will be the new licensee for DC in the boys’ action category, remote control and robotic vehicles, water toys, and games and puzzles, displacing El Segundo-based Mattel. The three-year global agreement with Warner Bros. begins in spring 2020. Mattel will keep some of its licensing rights, including for preschool and girls’ toys, Goldman analyst Michael Ng said in a note to clients"

This is a huge blow since Hasbro is still able to make boys toys from the Marvel characters. The new toy manufacturer Spin Master Corp should be happy since future DC movies are looking great.

Mattel losing the DC license is not surprising since many Justice League toys were left on store shelves last year.

There was nothing wrong with the toys, it's mainly because nobody liked watching the movie itself so the toys didn't sell as many as promised.

While Mattel has released Aquaman toys, none of them are available in my home country of New Zealand. Hopefully Spin Master Corp is able to do a good job with the toys from future DCEU movies in the pipeline.

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