Sports Illustrated Debuts New Interactive Website

Sports Illustrated has unveiled the new SI Digital (www.si.com).

This new, responsive platform was designed and built by Time Inc.

to deliver Sports Illustrated's breaking news, opinion and analysis from reporters with access; longform journalism; video storytelling; and riveting photography to fans on the devices they use the most.

This debut is the first in a series of next-generation, mobile product launches that fuel a completely new, cutting-edge digital experience - interactive, informative, videocentric, social and engaging - from SI.

On deck is the June 25 premiere of 120 Sports, a live streaming digital sports video network created by equity partners Time Inc., MLBAM, the NHL, Silver Chalice and Campus Insiders. 120 Sports features live commentary, news, analysis, in-game highlights and social discussions, all packaged in 120-second segments and will be integrated into the new SI Digital network.

Next week Sports Illustrated enters the booming world of daily fantasy sports with its new FanNation app and desktop experience which offers daily fantasy games in the four major professional sports.

The app was developed in partnership with TopLine Game Labs and the first game released will be Baseball Throwdown.

"This is an extraordinary time for the brand," said Vice President/Publisher Brendan Ripp.

"We have momentum, enthusiasm and across-the-board opportunities to work with new, innovative advertising and business development partners as we look to deliver SPORTS ILLUSTRATED to fans through every platform and experience.

This series of launches is the latest and most exciting yet and we can't wait to build on them."

With the launch, fans will enjoy a completely reimagined destination that was conceived as a mobile first experience.

It was reconstructed from back to front, giving editors unprecedented flexibility to integrate all content forms - social, video, photography, text, data, infographics, audio - into their storytelling.

The new platform also syncs with the reconstructed editorial group, where today all Sports Illustrated editors contribute across all platforms.

"The new digital platform allows us to showcase SI's vast content as well as engage with our audience in ways we couldn't before," said Paul Fichtenbaum, Editor, Time Inc.

Sports Group. "With the ultimate flexibility, the new SI Digital is an editor's dream."