The Road To The World Car Journey Makes A Stop In Los Angeles

The journey on The Road to the World Car continues with a 4-day stop in Los Angeles by our international journalists to test-drive American and Korean contenders for the 2015 World Car of the Year, World Luxury Car and World Performance Car titles.

The Road to the World Car began in Paris on October 2nd and will end four months from now when the winners in all 2015 World Car Award categories are declared on at the New York International Auto Show on Thursday, April 2nd, 2015.

In 2013, the World Car Awards and the New York Auto Show announced a five-year alliance that will keep the prestigious awards program in New York City through 2018. The agreement marks the formalizing of a nine-year relationship between World Car and the New York Auto Show that has seen the awards program grow to become the recognized number 1 premier automotive award - for the second year in a row. Mark Schienberg, president of the New York International Auto Show commented, "2015 is going to be a great year for the industry, the New York Auto Show and, of course, the World Car Awards.

We have always believed that greater New York's position as the number one new vehicle market in the U.S. is an important distinction. And with the World Car Awards now reaching the top spot in the world in its category, this relationship is even more significant."

The next stop on The Road to the World Car will be at the Geneva International Motor Show on Tuesday, March 3, 2015 when the top three finalists in all award categories are announced.

The World Car Awards (WCA) are more than just an awards program. The WCA's judging panel is made up of 74 prominent automotive journalists from around the world that form a global community of experts. The jurors ensure the integrity and credibility of the awards but also serve as an important resource for the industry with a focus on excellence and innovation on a global scale.

Peter Lyon, WCA chairman said, "Our role is not just to reward current achievement but to provide an insight into the future, through trend studies and related initiatives and to foster innovation." Peter Lyon further commented, "Our partnership with Prime Research is the perfect activation of The Road Ahead initiative wherein our 74 jurors offer their expert opinion on emerging global trends and benchmark studies." On an annual basis, Prime Research and the World Car Awards have co-presented a Global Trends Report at the New York International Auto Show each spring.

Effective, October 2, 2014, a new partner has joined as presenting partner of the trends report.