This Mock Public Service Announcement Urges Social Media To Think Before They 'Like'

A short film produced by NYC-based artist collective, SHOCK AND AWE, set out to explore creativity in the era of digital excess, and created a mock PSA urging social media users to be mindful of what they support on Facebook, Twitter and Instagram.

The film features a young artist/photographer in New York City, who's diligent work is later overshadowed on Instagram by a man who chose to "heart" a lady in a bikini instead.

"Every 'Like'/'Star'/'Heart' you give something is a vote to see more of it in the world," the video reminds.

The moral of the story? "Stop Rewarding Stupid Sh**," a sentiment everyone in the digital age could benefit from keeping in mind.

Watch the short film here:

The film is titled "WHY DO I EVEN TRY" and was written, recorded, directed and edited by KEFF (@thisiskeff) and SamTheCobra (@SamTheCobra). It stars SamTheCobra and Karim Mustafa (@karim.mustafa).

This is the first short film by Shock and Awe, featured on their official YouTube channel.

About Shock and Awe

via shockandawe.nyc

Shock and Awe is a creative collective based in NYC that believes in progress through provocation.

We create original works with a strong point of view on culture, and are active across a variety of mediums, including film, music, photography, art, fashion, advertising, and writing.

We collaborate with people who have something interesting and meaningful to say. Maybe that's you.