Mazda And SXSW To Partner For Three Years

Mazda North American Operations will embark on a three-year partnership with the South by Southwest (SXSW) Music, Film, and Interactive Conferences and Festivals serving as the official automobile sponsor.

The 2015 SXSW Festival will take place in Austin, Texas from March 13-22.

"After spending time at last year's SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to expand upon our presence moving forward," said Russell Wager, vice president of Marketing for MNAO. "Music, Film and technology are passion points for Mazda customers and our official partnership with the festival will allow us to connect with them on a deeper level, in one of the most forward-thinking environments around."

"We're very happy to welcome Mazda to our family of SXSW Super Sponsors and we appreciate their three year commitment. Mazda's activations will be a valued presence at our Music, Film and Interactive conferences and festivals.

Mazda is an innovative company who makes terrific cars, and are a great fit as one of the premiere sponsors of SXSW. Mazda's core values of fostering discovery and customer service are cohesive with our own efforts," said Roland Swenson, Co-founder and Managing Director.

The South by Southwest(R) (SXSW(R)) Conferences & Festivals (March 13-22, 2015) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW(R) is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences.