Magic Cook Enters The 'Shark Tank'

Magic Cook helps people be prepared in the event of a natural disaster.

The cooking system was created after the company's founders lived through Hurricane Sandy which left their town powerless for an extended period of time, making it impossible to cook in their home.

That led to the Magic Cook Cooker, a cooking system which works for campers as well as those experiencing unexpected power outages.

The lunch box and bottle are made of high heat resistance double wall PC with a stainless steel compartment.

"We understand outdoor lovers like campers required a lightweight compact cooker that is easy to carry," the company wrote on its website. With our multifunction lunch box and cup, by insert ice cubes or ice pack on the bottom tray.

This would ensure that your meal will remain cool and fresh without ice melting over your food. When it is time to heat up , simply place a magic pack and your hot meal will be ready within 10-20 min."

How it works

Magic Cook Lunch Box comes with two containers that nest into one another. Place the heating pack on the bottom of the heat resistant plastic container and pour in water to the line. Then nest the stainless steel container on top and seal with the locking lid.

Within seconds you'll see the water begin to boil.

The space between the outer plastic container and inner container fills with hot water and steam to heat up your noodles, vegetables, soup, eggs and more.

The Magic Cook Bottle Cup can heat up your favorite drink of tea or coffee.

In the Tank

The owner of the company, Sharon Yu, was seeking $100,000 for 20% of her company.

"We just launched," she said. "I need your help."

The company has some retail distribution in the camping and outdoor space. Magic Cook has $150,000 in revenue in its first year. The company has sold 35,000 of the heat pack refills.

"It's a niche product," said Kevin O'Leary.

"This is not an intuitive product to buy," Mark Cuban said before dropping out.

Guest Shark Nick Woodman dropped out next followed by O'Leary.

That left Lori Grenier and Daymond John as the last Sharks. Grenier dropped out because she did not believe it was something people needed and wanted.

John made an offer of $100,000 for 33% of the company.

Yu accepted the offer.