Eric Church to Perform During The Cowboys Thanksgiving Game Halftime Show

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Eric Church is taking the stage today at AT&T Stadium to kick off The Salvation Army's 126th annual Red Kettle Campaign with a LIVE nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game on FOX against the Washington Redskins.

This is the twentieth performance resulting from the Red Kettle Kickoff partnership between the Dallas Cowboys and The Salvation Army. Since the partnership began in 1997, The Salvation Army has raised over $2 billion in red kettles nationwide.

The campaign will officially kickoff with Church's LIVE halftime performance and the inaugural Red Kettle donation from the Jones family, owners of the Dallas Cowboys.

Since teaming up in 1997, The Salvation Army and the Dallas Cowboys have collaborated to raise more than $2 billion for the Red Kettle campaign, which provides America's most vulnerable with food, shelter and other support throughout the year.

Church will join a star-studded list of past performers: Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.

"Over the last 20 years, we've had the opportunity to welcome world-renowned musical acts to our stadium to celebrate the great work of The Salvation Army and kick off the holiday season," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory chairperson for The Salvation Army.

"The Salvation Army is a fixture in our family's life, as well as our team, and we look forward to 20 more years and many more millions raised in the kettles."

You can learn more about the Salvation Army and ways to donate here.