Drake Previews The OVO A Flagship Store In An All New Trailer
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While we don't have a released date for Drake's Views From The 6, the 6 God did bless his fans with a release date and trailer for his new OVO Store LA Flagship.
In the trailers posted to Instagram, Drake can be seen riding around the Hollywood hills in a grey Ferrari F12 Berlinetta. He is rocking his signature pink OVO sweatsuit and in the second trailer is cozied up with an OVO model.
in the background fans can hear a toned down version of Drake's "Hotline Bling." It's a pretty extravagant promotion for a project that Drake seems to have been spending a lot of time behind.
Drake is looking to turn his name and his motto October's Very Own in a brand in hopes that fans will want to be a part of it.
Much of the clothes featured in his brand are focused around high-fashion streetwear. Think of it as something similar to what designer Ronnie Fieg has been doing with his brand Kith in NYC. There is no telling whether Drake plans on dropping off some new music in correlation with the opening of the store but we're sure fans would welcome that with open arms if he does decide to do so.
You can check out both of the promotional videos below. The LA Flagship OVO Store will be located on 130 N LA Brea Ave and opening day is Saturday December 5. Views From The 6 still doesn't have a release date yet.