Diddy and DeLeon Adds Dave East, Miguel, Vic Mensa and More To Their Billboard Partnership

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Today, Sean "Diddy" Combs and DeLeon Tequila officially announced a partnership with Billboard that includes the introduction of the DeLeon 100.

The DeLeon 100 will recognize 100 trailblazers nationwide. Individuals selected to this elite group will embody the essence of the DeLeon brand and be determined to bring their craft to #thenextlevel.

The new campaign reinforces the importance of disrupting the status quo and shaping one's own future.

"The DeLeon 100 is all about recognizing the tastemakers and trailblazers who are bringing music, and culture, to the next level," said Sean "Diddy" Combs.

"I'm always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world."

DeLeon and Billboard will soon be inducting the first members into the elite DeLeon 100.

The private celebration, which will take place in Los Angeles, features an intimate live performance by GRAMMY-winning singer/songwriter Miguel and showcases other rising stars.

During the evening, seven tastemakers will be named to the group, including MiguelaEURTeyana Taylor, Machine Gun Kelly, Dave East, Vic Mensa, Arantza and Clay.

In February, DeLeon and Billboard will release an introspective on Miguel, showcasing how he is taking his career to the next level. The short documentary will be unveiled on billboard.com.

The full DeLeon 100 roster will be released in the February print issue of Billboard Magazine, which hits newsstands on February 10th. The list, which includes a more in depth look at each honoree, will be made available at billboard.com.

"The Billboard team is thrilled to partner with DeLeon Tequila on this first-time partnership, which celebrates the DeLeon 100 list," says Julian Holguin, SVP Brand Partnerships.

"The success of Billboard is built on our ability to continually cover and celebrate artists who make inroads across the music industry.

Collaborating with DeLeon Tequila in honoring artists reaching the next level of their careers proved to be a natural fit for two leading brands."