'The Color Run Night' Philadelphia Partners With Mitsubishi
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Mitsubishi Motors North America, Inc. (MMNA) has been named "The Official Vehicle Partner" of the upcoming
The Color Run is an untimed 5-kilometer paint race in which thousands of participants known as "color runners" begin the run wearing all-white clothing at the start line and are doused from head-to-toe in a variety of colors at each passing kilometer marker, culminating the event covered in color for a Finish Festival which includes food, live music and dancing.
"We're so excited to be partnering with Mitsubishi for the first ever The Color Run Night," said Amanda Hewlett, Sponsorship Manager for The Color Run, "Being involved with them and helping our runners 'Find Your Own Lane' has been a great opportunity to bring two great brands together in the community."
A portion of the proceeds from The Color Run Night will benefit a local charity, Back on My Feet, a non-profit organization founded in Philadelphia in 2007 that uses running to create self-sufficiency in the lives of those experiencing homelessness.
"The Color Run"