The Black Keys Announce New Album: Band's Rep Confirms Tyson's Tweets

It looks like The Black Keys are returning to the limelight with their eighth studio album. The band just announced that they will be releasing a new album, titled 'Turn Blue,' on May 13th.

Who else did they enlist to deliver the news than retired boxing champ, Mike Tyson? That's right...Mike Tyson. On Friday, Tyson tweeted "Turn Blue," with a link to a slightly disturbing, totally corny promo video for the album, which you can watch here: https://www.youtube.com/watch?feature=player_embedded&v=Zq40vTdaa2w.

The news was later confirmed by the band's rep.

As weird as the whole thing seems, it's actually a pretty smart strategy, considering Tyson has way more fans on Twitter than The Black Keys (an impressive 4.15 million versus their 608 thousand).

With big players like Beyonce and Skrillex dropping secret albums on iTunes and people increasingly turning to the internet for their news, it's become crucial that musicians develop a strong social media presence.

Alright guys, you've got our attention. Now let's see if the album lives up to the hype.

The Black Keys will be releasing their single, "Fever," this Monday at 3:30 p.m. ET, so keep an eye out for that too.