Audi of America President Scott Keogh To Provide Keynote For AIADA Meeting

Scott Keogh, President of Audi of America, will provide keynote remarks at The American International Automobile Dealers Association (AIADA)'s 45th Annual Meeting and Luncheon on January 25, 2015 in San Francisco, Calif.

During the meeting, AIADA's dealer members and auto industry leaders will gather to consider how the international nameplate auto industry should continue moving forward in the U.S. auto market.

"Thanks in large part to the leadership of Scott Keogh, Audi has become an exciting and dynamic brand in the U.S. Because of his experience leading the brand, he has a keen understanding of the dynamics driving the U.S. auto market and how international nameplate brands play an essential role in its success," said AIADA President Cody Lusk. "Keogh's remarks will provide dealers with the insight needed to improve their businesses in the months and years ahead."

Keogh has served as President of Audi of America since 2012. In this capacity, he oversees the brand's entire U.S. operations, which have experienced sales growth, greater customer consideration, and dealer network development in recent years.

Keogh has successfully overseen Audi's growth in the U.S., including the introduction of Audi TDI technology to U.S. showrooms. He was also the mastermind behind the reintroduction of Audi's RS performance models to the U.S.

Keogh joined Audi in 2006. Prior to his current position, he served as the brand's Chief Marketing Officer, where he managed the brand in the U.S. market, including its product planning and launches. Prior to his time at Audi, Keogh served in various capacities at Mercedes-Benz, including roles in global brand strategy and as general manager of Smart USA.

AIADA's 45th Annual Meeting and Luncheon will take place January 25, 2015 at 11:30 a.m. at the San Francisco Marriott Marquis' Yerba Buena Ballroom.

In addition to Keogh's remarks, the event will include the presentation of the David F. Mungenast Lifetime Achievement Award and the passing of AIADA's chairman's gavel from the current Chairman, Larry Kull of New Jersey, to the chairman-elect, Brad Hoffman of Connecticut.