YouTube's New Monetization Policy Will Punish Small/New Channels For No Reason

Due to the recent controversies created by YoutTube's biggest creators, Google is changing its policy to allow users to monetize their videos.

Even though this is being done to try and eradicate all the controversial videos on the platform, the new policy is going to punish smaller/new channels for no reason.

As you may know already, big YouTuber Logan Paul came under fire when he showed a dead body in one of his videos.

Before that, PewDiePie was under scrutiny too posting a video that had a sign to wish death upon Jewish people.

Ironically all of the changes being done by Google on YouTube is not going to punish the aforementioned huge YouTubers, it will instead affect much less famous YouTube channels that did nothing wrong in the first place.

Google posted in a new blog some of the major changes it will be making to YouTube in order for channels to earn money on the platform.

Stricter guidelines will be in place this year that will make it very hard for new/smaller channels to grow.

The major thresholds that channels must earn now is 4000 hours of watch time in the last 365 days and a total of 1000 subscribers. On February 20th, 2018, these exact same thresholds will be affecting existing channels too.

According to Google, many of the channels affected only made less than $100 per year on YouTube. However, the updated thresholds will make it harder for newer people to become big and famous on YouTube in the future.

It also affects smaller channels that just want to grow and get bigger too. 1000 subscribers is still doable, but getting 4000 hours of watch time for audiences is too large in my opinion.

These changes are just here to punish the little guy while the bigger more controversial channels that should be affected won't be. It will be interesting to see if Google reverses its decision because these changes are obviously not popular.

Below are two YouTubers pushing back on the changes. Jim Sterling and Daym Drops make good arguments against the new policies.

Google/YouTube