Wait, Peeps Have A Festival?

Want to ring in the new year with people who love marshmallow treats a little too much?

The consider making a pilgrimage to PEEPSFES, an annual two-day -- yes, it's happened before -- New Year's Eve festival at SteelStacks in Bethlehem, Pennsylvania. Each year, fans arrive from all over the country to enjoy family-friendly activities and watch the drop of the 4.5-foot tall, 85-pound lit PEEPS Chick at 5:15 p.m.

on Dec. 31st to commemorate the beginning of a sweet new year.

Taking place on Dec. 30 and Dec.

31, some of the newest PEEPSFEST attractions for 2014 include live music by kids rock band, We Kids Rock, at the Levitt Pavilion SteelStacks before the PEEPS Chick drop on Dec.

31st, Lehigh Valley Phantoms hockey shootout with appearances by the Phantoms' mascot meLVin, appearances by Bethlehem Mounted Police Horses Pharoah and Raven on Dec. 31st, and expanded Dutch Springs' kids activities including Rub a Dub Dub-Scuba in a Tub.

"Each year we look forward to celebrating the new year and the fun surrounding our beloved PEEPS(R) brand with families from near and far," said Matt Pye, Just Born Quality Confections Vice President of Corporate Affairs.

"We are excited to work with ArtsQuest to continue to make PEEPSFEST(TM) the premier New Year's Eve Family celebration."

Other PEEPSFEST "highlights" include:

Lehigh Valley Zoo animals, including the penguin make appearances on Dec.

31st
Dutch Springs dog sled presentation on both days
Photo opportunities with the PEEPS(R) Chick, PBS39 TeleBear and other mascots
PEEPS crafts and other activities provided by various nonprofit groups
Musicians and children's performers
Films in the ArtsQuest cinemas including "How PEEPS are Made" and "Sesame Street New Year's"
PEEPSFEST 5K, Kids Fun Run and Mascot Dash on Dec.

31 (registration fee required)
PEEPS & COMPANY store items available for purchase