'Shark Tank' Recap: Priority One Canine; Can They Make A Deal?

Empty Lighthouse is a reader-supported site. This article may contain affiliate links to Amazon and other sites. We earn a commission on purchases made through these links.

The creators of Priority One Canine Lori and Wade Morrell visited the "Shark Tank" seeking $75,000 for a 15% stake in the company.

The company sells dogs which provide guard services and can also work as a family pet.

The dogs are hand-selected to meet the needs of the family. There are three different training packages which start at $20,000 and run to $40,000. The difference in price relates to the training level of the dogs.

"Since the selection and training of an Executive Protection dog is such a specific and demanding task, we employ a select group of elite international level canine training professionals -- many of whom are also police officers and/or military working dog veterans -- to provide our dogs with the extensive one-on-one training necessary to fullfil your needs." the company website says.

"To ensure a pleasant transition into your home all of our dogs live in and are trained in home settings with the trainers families, children, and other pets. Our dogs do not live in kennels during training."

The company has trained and placed 11 dogs, for $150,000.

The Sharks were concerned that the scalability of the business is too small.

"It's such a hands on business," Herjavec said before dropping out.

Mark Cuban dropped out next, followed by Kevin O'Leary and Lori Grenier, both because they could not grow the business large enough.

Daymond John felt he had nothing to offer, so he dropped out as well. The company left without a deal.