Pharrell Williams Curates G-Star Raw For The Oceans Collection

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G-Star's RAW for the Oceans collection is curated by Pharrell Williams, the collection is made from ground-breaking Bionic Yarn - an eco-thread of fibers derived from recycled plastic bottles.

Fittingly from the innovative denim brand, the range will include the first ever denims woven from Bionic Yarn. ??The RAW for the Oceans collection is the forefront of sustainable fashion. Environmental organizations Sea Shepard Conservation Society USA and Plastic Pollution Coalition, amongst others, highlighted the seriousness of plastic in our oceans.

?An issue of ocean plastic grows - each year alone, three times as much rubbish is dumped into the ocean as the weight of fish caught - so does the need for a solution.

G-Star has joined forces with its partners, using ground-breaking technology to not only retrieve plastic from the oceans, but transform it into a new generation of denim.

The "Happy" singer and the first collection of the RAW for the Oceans initiative has already innovated over 10 tons of the problematic ocean plastic. ??Containing men's and women's pieces to support the cause while becoming a part of the solution - style is un-compromised. Matching their internal innovation, the Bionic Yarn denims are printed with an original pattern.

Using the initiative's mascot, Otto the Octopus, the pattern morphs his organic form into classic prints like houndstooth.

An element of discovery is brought to the garments through the prints, especially with their internal application, only revealed with the subtle cuff of a pant. ?

Williams recently performed at the iTunes Festival and his collaboration with G-Star will be available today.