New App Lets You Pick The Ringtone The Person You call hears

Since the introduction of the cell phone, the choice of ringtone has always been in the hands of the person being called.

Now, with the release of Shuv, developed by Pink Stone LLC and Appetizer Mobile, callers can choose the "ring forward tone" that the recipient will hear.

The patented Ring ForwardTM technology allows you to call or send a picture to any other Shuv user with a tone or custom personal recording of your choosing, on a free, unlimited, worldwide basis (subject to any applicable carrier data charges).

This first of its kind, free iOS and Android app allows users to "set the tone" for a conversation like never before.

Shuv for iOS can be downloaded at: https://itunes.apple.com/sa/app/shuv/id862726028?mt=8&ign-mpt=uo%3D2

Shuv for Android can be download at: https://play.google.com/store/apps/details?id=com.pinkstone.shuv

Shuv is also announcing a relationship with Sony Music Entertainment that will provide thousands of songs from hundreds of Sony Music artists to an upgraded version of the platform. More information on Sony Music artists is available at www.SonyMusic.com.

Access to Shuv's library of songs from Sony Music will be available for $1.99 per month.

In addition, the Shuv library also features hundreds of fun sounds and tones including "Happy Birthday," "Angry Cat," "Evil Laugh," "Booty Call" and more. A user can also "Shuv" his or her own personal voice recording.

And with privacy a major consumer focus, Shuv has chosen to use advanced encryption technology to allow users to communicate with complete privacy and security.

"The introduction of Shuv represents the first major advancement in the ringtone industry in years," said Chris Warnack, Founder and CEO of Pink Stone LLC, the creative force behind the innovative Shuv technology.

"Shuv empowers a caller to be as creative as they want to be when setting a ringtone to accompany a call or a picture, and with the incredible content from Sony Music, the choice of ringtones is truly amazing."

"We are pleased to be working with Pink Stone to make titles from our catalog available to Shuv users," said Mark Piibe, Executive Vice President, Global Business Development and Digital Strategy, Sony Music Entertainment.

"Music is always a central element of how fans customize their mobile experience."

Using Shuv, users can assign a song, sound or tone to each one (or all) of their contacts via the easy-to-use application interface, which automatically syncs a users' contacts with their friends who use Shuv. To send a picture, a user simply selects a photo from their camera roll or takes one of their own.

Then they just choose a song, tone or custom audio message and send. For the first time ever the conversation starts when the phone rings.