Gerard Butler To Be Featured In New BOSS Campaign

Gerard Butler is the latest face to be featured in BOSS BOTTLED and Man of Today, part of BOSS Parfums new global campaign with.

The event took place at The Standard Hotel in New York.

Simon Doonan, author, fashion commentator and Creative Ambassador-at-Large for Barneys New York, interviewed Butler about the Man of Today campaign, his passion for success, distinctive style and personal grooming.

Positive and provocative, the discussion focused on modern day masculinity and the conviction at the heart of the new BOSS BOTTLED campaign - the belief that today's men are the best they have ever been.

"The Man of Today campaign is inspiring and encourages me to have focus, drive and compassion. I could really relate to the character and traits of the Man of Today." said Butler, "I pride myself on being focused and working hard. I'm dedicated but I also like to live my life in the moment, which is really important for the Man of Today.

Being ambitious and striving for success in not only his career, but his whole life. He is multi-faceted and has many different interests, always giving back in some way. He's chivalrous but also humorous."

Butler also spoke about his longstanding relationship with the brand. "I've used BOSS BOTTLED for a longtime now and it is a timeless classic," he said. "I love the fragrance and the smell.

The scent is strong and unmistakably masculine, but also versatile. BOSS BOTTLED lends itself to different occasions, and allows me to feel different things.

I can wear it during the day, at night or going to a sport. Like the 'Man of Today' it's multi-faceted."