Eminem Has His Own Addicting Mobile App & New Air Jordan Collaboration

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While he is most revered for his music and contributions to hip-hop, Eminem and his Shady Records team are venturing into all aspects of sales and charitable outreach.

Case in point, the Shady Wars mobile game and Eminem x Jordan x Carhartt collaboration.

Eminem and Shady Records have partnered with Music Powered Games to release the new mobile game Shady Wars.

The game delivers a combination of rhythm and arcade gameplay powered by Shady Records' music, including Eminem's "Phenomenal" and "Kings Never Die" from the soundtrack to the movie Southpaw, which was executive produced by Eminem.

"MTV News has called Shady Wars 'frustratingly addicting' and 'fun to play,' which was precisely Shady Records and Music Powered Games' intention," according to a recent press release.

Meanwhile a few pairs of the Eminem x Jordan x Carhartt Air Jordan Retro 4 have been put up for auction on EBAY with 100 percent of the proceeds going towards Michigan State University scholarships, research, enrichment, engagement, outreach and philanthropy.