Avicii & Volvo Look To Reinvent The Brand In 'A New Beginning' Campaign: 'Feeling Good' Music Video

Volvo Cars and Swedish EDM DJ Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording "Feeling Good" and music video to accompany it.

The collaboration will form the basis for a global brand campaign entitled "A New Beginning,"

Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world's top DJs, remixers and record producers.

With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.

"The Volvo Cars brand is on the ascendant, just as Avicii is, with a growing global audience.

We thought there would be no better way to celebrate our heritage and passion for life than to work together to produce something special that reflects who we are and what matters to us," said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.

"Feeling Good," was the track chosen for the music video campaign.

It was recorded by Nina Simone 50 years ago and has been given new life with Avicii's production.

He has added new vocals, infectious beats and the catchy melodic treatment that has thrilled millions of jubilant fans at festivals and clubs around the world.

"I've loved the song for a long time. It's one of the best songs ever written. It's just timeless to me.

I've been a big fan of Nina Simone, Etta James and that kind of sound for a very long time.

So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it.

I wanted to create something new, and at the same time stay true to the original," said Avicii.

The video for "Feeling Good" was filmed in Stockholm and locations personal to Avicii such as Osterlen in Sweden, where he and his family spent their summer vacations.

Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo. Fans can expect the music video to be released on May 8th.