Attention Bronies: new My Little Pony app out

This Halloween, PlayDate Digital has launched an all-new MY LITTLE PONY interactive storybook app for emerging readers under license from Hasbro.

The MY LITTLE PONY: LUNA ECLIPSED App for iPhone, iPad and iPod touch is based on the popular animated hit series, MY LITTLE PONY: FRIENDSHIP IS MAGIC, created by Hasbro Studios and currently airing on Discovery Family Channel (formerly Hub Network) in the United States.

MY LITTLE PONY: LUNA ECLIPSED is the perfect Halloween treat for early and emergent readers.

With a spooky tale, silly costumes, and a misunderstood princess who's just looking for some friends, LUNA ECLIPSED is a witch's brew of hilarious animation, engaging narration, and warm lessons about how being different can mean you actually belong.

MY LITTLE PONY fans will gobble up this fully interactive storybook app from PlayDate Digital like candy on Nightmare Night!

"Halloween is such a special time of year for children," said Shaan Kandawalla, PlayDate Digital co-founder. "From lighthearted, 'scary' moments to the importance of discovering friendship in unlikely places, this story was created with a magical lens unique to Halloween."

"With their sixth addition to the MY LITTLE PONY storybook app collection, PlayDate Digital continues to deliver on their promise to help teach children to read with MY LITTLE PONY through an entertaining medium," said Samantha Lomow, SVP Global Brand Strategy and Marketing, Girls & New Brand Franchises at Hasbro, Inc.

"From reading to interacting with the My Little Pony: Friendship is Magic story, this new app proves that education can be fun and interesting when paired with the beloved MY LITTLE PONY characters."

Product Highlights:
o A warmhearted Halloween story
o Filled with your favorite ponies from the hit animated series MY LITTLE PONY: FRIENDSHIP IS MAGIC
o Interactive MY LITTLE PONY action and voices on every page
o Read to Me and Read Along modes for every level of early reader
o Difficult words highlighted and sounded on every page
o Includes a Sight Word practice section