Florist Search Engine Floristopia.com Launches

Web technology and development company, TechMoguls, unveiled the launch of "Floristopia.com" today at the start of Society of American Florists 130th Annual Convention in Marco Island, Florida.

There have been many major developments in the floral industry recently, but perhaps none as significant as the launch of Floristopia.com, an innovative website designed to help consumers connect directly with the perfect local florist.

The largest and most comprehensive florist directory and review site online, Floristopia.com features more than 35,000 local flower shops and wholesale florists throughout the United States and Canada.

Shopping local is an immensely popular movement that grows stronger every day. People want to support their local businesses and have a connection, a relationship, with the vendors in their towns. Floristopia.com supports the shop local movement by directly connecting consumers with local florists. The concept is simple: consumers can go to www.floristopia.com and search for local florists by entering a specific city, state, or zip code in the search navigation.

With two clicks, consumers are able to access all pertinent information on local florists within their geographic search criteria. What makes the website unique is the vast array of technology and features that it offers to both consumers and florists.

The website features a detailed landing page for each florist including pictures and videos as well as full social integration with Facebook and Twitter. In addition, consumers can save their favorite listings, post ratings and reviews, redeem "Deals" and more.

"We feel this type of service is long overdue in the floral industry," said Mr. Denham, a TechMoguls founding partner.

"Our goal is to improve the consumer experience when it comes to helping consumers find a local florist in any given city." The service is free for both florists and consumers, although TechMoguls plans on florists paying for enhanced listing features over time.

"Floristopia.com has real potential to change the way people buy flowers. We are excited to see how this new tool will affect the floral industry and where it could take us in the future," Denham further added.

For more information about Floristopia.com, visit www.floristopia.com.