What Does "Ab Ki Baar Trump Sarkar" Mean in Donald Trump's New Commercial?

Yesterday, Donald Trump released a strange commercial targeted at Indian Americans. In it, Trump tries really hard to say "Ab Ki Baar Trump Sarkar." What does that mean? And why is he saying that?

"Ab Ki Baar Trump Sarkar": What does it mean?

The phrase "Ab Ki Baar", sometimes written "Abki Baar", is a Hindi (an Indian language) expression which means "next time".

That's the first part of what Trump is saying. Then, he says his name, and concludes the statement with "Sarkar", which means "government".

So the phrase in its entirety means "Next time, [a] Trump government."

What does he mean by that? He's essentially that saying last time, people regretted the government they chose -- so next time, they should choose a Trump government.

Why would Trump say "Ab Ki Baar Trump Sarkar"?

Trump is trying to target majority Hindu Indian Americans in his ad. The ad is actually inspired by a previous ad done by the current Prime Minister of India, Narendra Modi.

Modi was voted into government in India on a wave of voter angst about corruption and favoritism.

The government in India has long been thought of as corrupt -- and bribery and nepotism are extremely common. In response to that, Modi, a relative outsider, argued that he would end the corruption.

Modi used the same phrase that Trump is using, "Ab Ki Baar Modi Sarkar," in his campaign: "Next time, [a] Modi government". That is, choose a Modi government because past governments have failed.

What's with the rest of the "Ab Ki Baar Trump Sarkar" video? Why is it so weird? Does it contain a subliminal message?

That we don't have an answer to. Commercials on Indian TV often have that kind of music, as well as relatively poor production value. But this one takes the cake.

It is, however, very much reminiscent of Bart Simpson's "Yva Eht Nioj" mind control song (which you can watch below if you don't remember it).

If you haven't seen it, here's the video to watch:

And here's Bart's video:

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