The TV Ratings For The 2018 Grammy Awards Slides Down The Charts

The 2018 Grammy Awards were on last night to celebrate the best artists in the mainstream music industry today. Despite featuring a lot of big names and performances, the TV ratings this year were not as high as previous years.

As reported by Billboard, the 2018 Grammy Awards only averaged around 19.4 million viewers with a rating number of 5.9 among adults aged 18 to 49. This is a decrease of 24% compared to 2017's event.

Not to mention the 2017 event peaked at around 26 million viewers which is way higher than this year's event. There are multiple reasons as to why the show did not rate as well as previous years.

One reason is the fact that the 2018 Grammy Awards took place in late January. This is two weeks earlier than the usual mid-February timeslot.

Another reason is that last year had bigger names. Metallica and Lady Gaga performed while Adele and Beyonce were up for multiple awards in 2017.

Even though this year's event had Bruno Mars and Lorde, they're not as famous as the aforementioned artists. Lorde was also not even a performer on the 2018 show which is weird.

Another reason I can think of is the fact that the show went head-to-head with the WWE Royal Rumble event.

Sure not everyone is a wrestling fan, but the Royal Rumble is usually the second most popular wrestling show of the year and this year included the first appearance of former UFC fighter Ronda Rousey.

That said, the 2018 event of 19.4 million viewers is far better than the ratings from 1995 and 1975. In those years, the event only averaged around 11.25 million viewers.

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Reuters