Taylor Swift's Fall Helps Drake's iTunes Sales Increase 431 Percent

Of you haven't seen Taylor Swift fall off a treadmill while rapping to Drake and Future's "Jumpman," then you might be missing out.

The clever Apple Music advertisement not only gave Drizzy a laugh, it also boosted his iTunes sales 431 percent.

"On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's 'Jumpman,' are up 431 percent globally," reported Billboard.

"And the number of plays for Apple Music's curated #gymflow playlist shown in the commercials has grown 325 percent, making it the No. 5 playlist of the week."

Oddly enough Swift's Apple Music ad was one of the most viewed videos on social media with well over 20 million views on Facebook and Instagram alone. Simply put Apple and Swift created an ad that had a bigger viewership than primetime of three major networks combined.

Luckily for Swift and Apple Facebook increased the length of Instagram videos to a minute rather that the old 15 seconds.

Swift used it as an opportunity to get her video out there and with great success was able to make big waves. Apple, Swift and Drake all secured a win with just 60 seconds.

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on

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