Taylor Swift and AT&T Join Forces For Taylor Swift NOW

Fans have a new destination for unique and never seen Taylor Swift content, Taylor Swift NOW. Taylor Swift NOW is a video experience created by AT&T and Swift.

It will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is AT&T's first-ever specially curated video catalog.

Launching soon, Taylor Swift NOW consists of themed chapters and packed with special glimpses into Taylor's life and work spanning her entire career.

This will include original content with commentary from Taylor herself. After its launch, Taylor Swift NOW will get regular updates with new videos and chapters for special events.

This includes select songs from her upcoming performance at DIRECTV's Super Saturday Night concert. Taylor Swift NOW will also be available for streaming on-the-go.

"Taylor Swift NOW is one of many exciting initiatives we have in store for Taylor's fans and our customers as part of our exclusive multi-year deal," said John Stankey, CEO, AT&T Entertainment Group.

"We're looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can't wait to get Taylor Swift NOW into the hands of fans to stream everywhere."

In the coming weeks, fans can get a sneak peek of the channel. Taylor Swift NOW is one of many pieces of our AT&T's exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb.

4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date.

Wanna read more on this? Check these out: New Taylor Swift Music Video Released For 'End Game' Featuring Future And Ed Sheeran (more); Taylor Swift Announces New 'Reputation' Concert Tour Dates For North America (more); Taylor Swift's 'Reputation' Live Tour Could Earn Her Close To $500 Million (more); Taylor Swift, Ashley Judd And More Named As TIME's 2017 'Person of the Year' (more).

And here are some more related articles: Taylor Swift Announces Huge Stadium Tour For Australia And New Zealand (more); Taylor Swift's 'Reputation' Album Will Soon Be Available On Spotify And Other Streaming Services (more); Taylor Swift's 'Reputation' Continues To Stay Number One On Billboard Chart (more).

A few more: Taylor Swift's 'Reputation' Is Already The Best Selling Album Of 2017 (more); Review: Taylor Swift Changes Her Sound With New Album 'reputation' (more).