'Super Smash Bros.' Billboards Pervade Tokyo Train Stations

Empty Lighthouse is a reader-supported site. This article may contain affiliate links to Amazon and other sites. We earn a commission on purchases made through these links.

In Japan, people get sardine-packed onto trains. The most-used method of travel in the nation, Nintendo is taking advantage of its popularity.

Super Smash Bros. for Nintendo 3DS is hitting Japanese shelves on September 13--its counterpart for the Wii U will be released later this year.

And, to make sure people are aware, Nintendo put Super Smash Bros. billboards in every Tokyo train station.

Nintendo is getting consumers into the fighting spirit by putting two characters on each sign. With a "vs." sign in between the combatants, it is implied that a battle is imminent.

The billboards are vibrantly colored, as Nintendo is trying to make the game marketable for all ages.

Super Smash Bros. has sold well since its 1999 debut on the Nintendo 64.

The upcoming release will be the fourth Super Smash Bros.

game--the first since Super Smash Bros: Brawl hit shelves in 2008.

New characters will include: Mega Man, Wii Fit Trainer, Shulk from Xeno, Robin from Fire Emblem, Villager from Animal Crossing, Palutena from Kid Icarus, Pac Man, Greninja from Pokemon, and Little Mac from Punch Out!

Super Smash Bros. for Wii U will be released in the United States in the final quarter of 2014. With the holiday season on the horizon, video game companies will be getting more aggressive with their marketing campaigns.

(via NintendoLinked)