IgnitionOne Strengthens Mobile Offering By Buying Human Demand

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IgnitionOne, a global leader in cloud-based digital marketing technology, has completed the acquisition of Human Demand, a leading mobile marketing technology company providing mobile advertising, audience and tracking solutions to marketers.

With this acquisition, New York City-headquartered IgnitionOne continues to enhance its Digital Marketing Suite, the industry's most comprehensive integrated digital marketing technology solution, by adding mobile display advertising and cross-device tracking capabilities.

Human Demand's fully transparent, highly scalable and efficient mobile media solution will integrate with the DMS to:

Better reach mobile audiences and mobile app users through mobile display, video and rich media advertising through the IgnitionOne DSP
Provide additional capabilities for cross-device tracking to inform cross-channel attribution and user data
Deliver targeted mobile audiences, including hyper local geo-targeting, at scale with superior location insights, campaign optimization and visual analytics
Understand 100 percent of the users seen in-app through mobile exchanges with enriched bid request data targeting mobile audiences in real time
IgnitionOne's clients will benefit from Human Demand's intuitive self service interface whose capabilities will be seamlessly integrated into the DMS. The DMS is a digital marketing hub that centralizes the ability to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client prospects and customers through Data Management, Marketing Automation and Cross Channel Attribution, while optimizing conversions on a marketer's website through experience and content personalization.

IgnitionOne's Programmatic DSP module of the Digital Marketing Suite (DMS) and programmatic audience targeting business in the U.S., Netmining, will immediately benefit from this acquisition by expanding mobile advertising and targeting capabilities.