Steve Aoki Is The Next Artist Featured in 'Greatest Feeling on Earth' Presented By Guitar Center

Guitar Center says DJ/Producer Steve Aoki will be the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign.

Aoki stars in the third commercial spot of the campaign, following appearances by Questlove (The Roots) and James Hetfield (Metallica). Aoki's spot will debut nationwide on August 18.

"I was excited that Guitar Center wanted to work together on a unique campaign that celebrates the pure and simple joy that comes from music," said Steve Aoki, "The feeling that comes from creating music is the most powerful feeling in the world.

I'm honored to be able to experience it every day through my work and hope to share that joy with my fans."

The campaign - which spans print, broadcast, digital and online - was created by Guitar Center in order to showcase the indescribable feeling that comes from playing a musical instrument in hopes to inspire more people to play.

Each artist featured in the campaign shares their personal experience with the joy that music brings to their lives.

"Our greatest goal with this campaign is to inspire more people to get involved with music and learn to play an instrument," says Dustin Hinz, Vice President of Brand Experience and Entertainment Marketing. "The inherent joy that music brings defies genre, so we chose to spotlight artists that best convey that feeling.

Steve Aoki's devotion to his craft is palpable and he shares our passion for encouraging musicianship. We are excited to have him onboard."
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Watch Steve Aoki's "Greatest Feeling on Earth" spot here: http://youtu.be/3V4xDsZTB90

Watch Questlove's spot here: http://youtu.be/Z7KPh2bTO8k

Watch James Hetfield's spot here: http://youtu.be/kzGeOL72LGY