Does Shark Week 2014 Have The Perfect Promo?

Car wraps and fleet advertising are relatively new, effective, and cost efficient forms of advertising, but not the only method of turning heads.

Sometimes, an effective approach for something that is perceived as exciting, such as Discovery Channel's Shark Week, is taking your advertisement blatantly over the top, but in a somewhat subtle way.

In 2014's Premier Shark Week Advertisement, a man with a very "average Joe" look is riding two sharks as if they were water ski's, all the while a blonde supermodel is clutching his right leg like a cliche out of a mythical Greek conquering.

Lastly, just before the commercial ends, the man throws chum into the water and several sharks ferociously feed.

TJ Panell, of JMR Graphics exclaimed, "This 30-second spot says more with zero words than your average car commercial, which generally never stop spewing information."

The man is a very good general representation of your average television viewer, but it is the combination of the loud electronic music, combined with the CGI sharks eating chum and jumping around, that embody the illusion of your participation in the shows.

With new technologies, such as Blu-ray and 3-d, being part of the experience is only a click away. Excitement is always something people truly want to be a part of.

This commercial had such an impact that within a week of its airing, the same commercial was re-recorded with superstar Rob Lowe, as the water skiing man. The only difference, two words were added (for branding purposes), "That's Sharky!" This commercial is gaining virality of all kinds across the web.

So next time you have a creative, somewhat absurd campaign in mind, just remember that attracting the customer is the first priority. Once they're listening, that's your chance to sell.