The season seven finale of ABC's Shark Tank might be one of the best yet as four new companies, Felt, Pavlok, Pete and Pedro Bueno Hair and PMS Bites make pitches in hopes that sharks, Mark Cuban, Lori Greiner, Barbara Corcoran, Kevin O'Leary and Robert Herjavec will take a chance on their business.
About Pete and Pedro Bueno Hair
Aaron Marino ventures into the Shark Tank hoping that the sharks will take to his Pete and Pedro Bueno Hair line of haircare products, including the Alpha M Style System. The style system is only one of the products offered by the Pete and Pedro Bueno Hair line and Marino backs it with his large social media following.
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"Pete & Pedro is the brain fart of Aaron Marino (me) of Alpha M., and my friend and stylist Stephen Posta of Dyer & Posta Salon. One magical morning, as I sat in Stephen's chair getting my hair *did*, we were having our normal chat about nuclear physics and the migration habits of the Monarch Butterflies when our conversation took a fateful left turn." - Pete and Pedro Bueno Hair
The ask: $100,000 for 10% equity.
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How it went down: Marino is a returning businessman from a previous season and says he was motivated to return with a higher quality product. He also introduced the subscription service before handing out a couple of samples. The line includes styling aids and more. O'Leary says Marino is in a very exclusive club as he has a second chance in the Shark Tank.
O'Leary learns that the company is making $1 million a year thanks to his big social media following of over 600,000 followers on social media. His videos get a very large amount of views and he is paid by YouTube as well. Marino says he does a lot of side businesses and has two separate businesses himself. The sharks aren't confident in Marino's ability to split his time.
O'Leary is willing to make Marino a deal for $100,000 for 20%. Greiner says she doesn't get why the product is fantastic and pulls out of the deal. Herjavec says Marino can drive traffic, however, there is other products. Corcoran says Marino as enthusiasm and confidence. She offers him $100,000 for 10% of the social media business alone.
Herjavec gives Marino the same offer as O'Leary. Marino rejects O'Leary's offer. Cuban says there is nothing there for him and pulls out of the deal. Herjavec offers $100,000 for 10% of any product that goes along with Alpha M. Marino blocks out Herjavec and goes with Corcoran's deal. Marino goes home with a deal.
About PMS Bites
Tania Green is looking to help women control PMS with her chocolate-based treats PMS Bites. PMS Bites was born when Green realized that she could create a sweet treat that was both healthy and helps control the cravings during PMS. Will the sharks buy in to the product?
"I began to search for solutions that would turn my PMS days from bad to good. Exercise, more sleep, healthy eating. It all mattered. But I was still craving sugary treats. I needed something to curb my cravings without guilt. In my little kitchen in the the North End of Boston, I began to craft healthy, bite-sized, chocolate desserts specifically for my PMS week." - PMS Bites
The ask: $50,000 for 20% equity.
How it went down: The pitch has the sharks a bit confused at first. However, Green's pitch gets a nice lift when she describes the products. Green hands out some samples and Herjavec loves the packages. Green has sold $13,000 in two months. She started seven months ago and she makes a lot of the bites on herself. Green's numbers are small which worries he sharks.
Greiner and O'Leary want to think it would be better to market the product to everyone. Green supports her product with scientific research. She has a 66% margin and she does sell the products at Equinox. Greiner says the market is too small and she pulls out of the deal. Herjavec says Green stands out but her numbers are too small and pulls out of the deal.
Corcoran doesn't feel the energy or drive from Green. O'Leary says the numbers are too small and pulls out of the deal. Cuban says it's all about social media and asks Green what she is doing there. Green says she is focusing on retail and cuban believes it is a mistake. He pulls out of the deal. Green goes home without and investment from the sharks.
There is an app for almost anything you can think of, for Tomer Alpert, Felt is another app to help make your life simpler. Felt is an app that allows you to design and mail a hand-written card from your smartphone. If you don't have confidence in your penmanship, there are a variety of fonts and overall card templates you can use to help you. Will the sharks see a market for this app?
"Hi, we're Felt. We're a company that restores personal human expression and physical connection in a high-tech, digital world. We re-invent time honored traditions like the handwritten note using modern technology like the iPhone. We believe in using technology to make us more human, expressive and personal--not less." - Felt
The ask: $200,000 for 6% equity.
How it went down: Alpert is under a lot of pressure but his pitch is pretty clean and simple. He gives the sharks a simple tutorial aided by a video description. Alpert says there are plenty of customizable aspects to Felt. Alpert passes out his cards and also says that the app is a marketplace for designers as well. They have a 4.5 star rating in the App Store, however, he only has $60,000 downloads.
Alpert says he and his wife want to plug in with registries. Cuban isn't really seeing the vision right now. Herjavec believes that a lot of people are already doing this. O'Leary believes he can give O'Leary more customers but he wants more equity. O'Leary offers $225,000 for 10% equity. Greiner, Cuban and Corcoran all pull out of a deal and Herjavec pulls out as well. Alpert lands a deal with O'Leary.
Maneesh Sethi created Pavlok to break everyday bad habits that you are trying to curb. Pavlok is a watch that allows you to enter the habit and sends a zap of electricity, vibration or beep when it senses you engaging in the bad habit. It sounds a little like torture but will the sharks give in?
"The world's first scientifically proven *one-button wristband* that stops your brain from desiring and craving any unwanted bad habits... and it does it in less then 1 week (many times within just a few hours.) No more feeling and looking bad because of this toxic habit you've had to deal with for so long." - Pavlok
The ask: $500,000 for 3.14% equity.
How it went down: The ask is pretty interesting but Sethi seems like he has a pretty good product on his hands. The sharks are laughing but Sethi warns them that this is something very serious. Greiner wants to know how Sethi came up with the product and he says he struggled with ADD and hired someone to slap him every time he got off task.
Sethi explains the science behind the product before pointing it out to the sharks. Herjavec asks Sethi to explain the Pavlovian Principle. The sharks love the design and they quickly get a zapped. Sethi presents the sharks with a scientific pamphlet. Cuban believes it is all nonsense across the board. Cuban says it doesn't work if you don't want it to work. Cuban believes that Sethi is a con-artist.
O'Leary wants Sethi to explain why he is worth the ask. Sethi says he has sold $800,000 so far with the devices retailing at $200. The sharks can't agree on anything about the Pavlok. Greiner says the product isn't based on anything he has done. She pulls out of the deal. Corcoran says the presentation is exhausting and complicated and pulls out of the deal.
Herjavec says when Sethi first came out he liked it. However, the evaluation is too much and he pulls out. Cuban says the one thing that kills tech products are hyperbole. He says Sethi went over the top with nonsense and pulls out of the deal. O'Leary says he worked on a research study that is similar to what Sethi is trying to articulate in his product.
O'Leary offers a $500,000 loan at 7.5% with the 3.14 percent equity included. However, Sethi does not want to invest with O'Leary. He says it's the person and he would take an offer from anyone else but O'Leary. O'Leary goes home empty handed.