Jimmy Kimmel Appears On 'Shark Tank'

ABC knows how to create a marketing spectacle.

Late night host Jimmy Kimmel masw his "Shark Tank" debut along with "Jimmy Kimmel Live" security guard Guillermo, trying to sell the "sharks" a product destined to change the future of fashion.

In the episode, Kimmel debuted his revolutionary idea and seeks an investment of $500,000 for a 10% stake in his company.

Kimmel was selling pants for horses, a clear goof, but ostensibly to keep the animals modest at petting zoos and other family events.

The show aired Friday, October 24 at 9 p.m. ET/PT, but the marketing trick is that Kimmel won't get his answer that night as most guests on the show do.

Instead, ABC will draw it out and the sharks will deliver their answers on "Jimmy Kimmel Live," on Monday, October 27 at 11:35 p.m. ET/PT.

What is Shark Tank?

The Sharks -- tough, self-made, multi-millionaire and billionaire tycoons -- give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. The Sharks are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA champion Dallas Mavericks; real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O'Leary.

Mark Burnett, Clay Newbill and Phil Gurin are the executive producers of "Shark Tank," which is based on the Japanese "Dragons' Den" format created by Nippon Television Network Corporation.

The series is produced by One Three Media in association with Sony Pictures Television.