Despicable Me: Minion Rush To Celebrate One-Year Anniversary With Gameloft Update

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Gameloft announced it is celebrating the one-year anniversary of its hit game, Despicable Me: Minion Rush, with a game-changing content update coming soon.

Published in partnership with Universal Partnerships & Licensing (UP&L) and Illumination Entertainment, the popular mobile title reached another important milestone this month, hitting more than 300 million downloads worldwide since its release in June 2013.

Gameloft's ninth and largest update ever for Despicable Me: Minion Rush brings a completely revamped player experience by adding The Jelly Lab, a new interface showing the player's progression through the game. Even more content from the Despicable Me films is introduced in this update, as players can experience the Minions in their home, Gru's Lab, and help them make more jelly to unlock new areas and challenges.

In addition, players can advance sequentially through each level in The Jelly Lab, and take advantage of two new costumes - Lucy Disguise and Jelly Jar Minion.

"The overwhelming popularity of Despicable Me: Minion Rush in its first year in the marketplace speaks to consumers' passion for all things Minion," said Gonzague De Vallois, Senior Vice President Publishing at Gameloft.

"The continued evolution of gameplay is very important to us, and we take a lot of pride in creating engaging new content and features for our players."

Since its release one year ago, gamers worldwide have spent more than 500 million hours and performed upwards of 273 billion despicable acts in Despicable Me: Minion Rush. The game has been a tremendous success amongst children and adults, and was also recognized as a Nickelodeon Kids' Choice Award winner and BAFTA award winner.

During the two years of development, a team of 60 creative game developers in Gameloft's Barcelona studio worked hand in hand with the talented team of Illumination Entertainment to generate more than 500,000 lines of code, and create 39 costumes and 8 environments based on the Despicable Me movies.

The teams worked hard to authentically render each of the characters and features that make the films so famous, and their end goal was to create the same sentiment for the game that was shared amongst movie-goers.

The new update to the game will be available soon on iPhone, iPad, iPod touch, Android, and Windows Phone.