Capital Cities And Aloe Blacc To Be Featured On Becks Beer Labels

Beck's Beer announced that indie group Capital Cities and singer Aloe Blacc, as well as six additional artists, will take over millions of Beck's beer bottle labels beginning July 1, 2014.

In addition to Capital Cities and Aloe Blacc, 2014 participants include:
o Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi;
o Club sensation DJ Irie;
o Miami-based visual artist TYPOE;
o Neo-rave and tribal music artist Maluca Mala;
o LA-based renegade gardener Ron Finley; and
o Surrealist artist Camille Rose Garcia.

"Live Beyond Labels participants tend to be drawn to the idea of reaching millions of people in an entirely new way," said Ryan Garcia, vice president, regional marketing.

"The size of their audience and their creative focus differs from artist to artist. But they all share an independent streak, a fearlessness Beck's admires."

Every year for the past 27 years, Beck's Beer commissions original artwork for the summer-long Live Beyond Labels series. The brand replaces its traditional labels with the original designs from both emerging and established artists.
Throughout the life of the program, Beck's labels have showcased original designs from a range of creative celebrities, including Andy Warhol, Jeff Koons, Damien Hirst, Yoko Ono, MIA and Kid Cudi.

The program began in the UK and moved to the US in 2012.
One reason for the program's popularity is its disruptiveness.

Beer drinkers do not traditionally find original artwork on the side of a bottle of beer, let alone designs created by musicians, DJs and "guerilla gardeners." In its history, the program has placed original art on more than 500 million bottles of Beck's beer.
The 2014 roster of participants includes musicians, a DJ, a visual artist, a renegade gardener and a lowbrow artist:
For more details, please visit Facebook.com/BecksBeer.

Photo - http://photos.prnewswire.com/prnh/20140624/120798