Beauty and the Beast's Box Office potential could be really huge if presale ticket sales are to be believed. It could be one of the biggest earners of the entire year if it is able to maintain its momentum. Its appeal even rivals those of Superhero films.
Fandango managing editor, Erik Davis, was interviewed by Entertainment Weekly and he said that presales for Beauty and the Beast are going to surprise a lot of people. He said sales for the movie so far are bigger than other live-action Disney films such as The Jungle Book, Cinderella, or Maleficent.
He said that the movie's sales rival some Superhero films. It was added that sales of the movie are outselling Captain America: Civil War at the same point of its release date. Captain America: Civil War went on to gross $180 million in its opening weekend.
However, Disney is being conservative with its Box Office estimates and claim the movie will just get over $100 million in its opening weekend. There's a chance it could go higher as screenings for the film are already selling out. Not to mention social media awareness for the film is really high. This is thanks to casting Emma Watson as the main role of Belle. Watson acquired most of her fan base when she starred in the Harry Potter movie franchise. It's likely the movie may not have had much buzz if an unknown actress was chosen for the role.
Whether or not Beauty and the Beast can get a high Box Office weekend total remains to be seen. The record in March belongs to Batman v Superman: Dawn of Justice which earned around $166 million in its opening weekend last year. It has a 71% rating on Rotten Tomatoes so word of mouth shouldn't be too negative.
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