2015 Hyundai Genesis Upgraded to 600 HP For 2014 SEMA Auto Show By Toca Marketing Group

Empty Lighthouse is a reader-supported site. This article may contain affiliate links to Amazon and other sites. We earn a commission on purchases made through these links.

Toca Marketing Group has revealed its 2015 Hyundai Genesis for the 2014 SEMA show said to have a power output of 600 Horsepower.

With an emphasis on fine detail, Toca strove to design and build a car that goes head-to-head with the German super sedans that are considered the auto industry's performance benchmark. Dubbed "Steel Phoenix," the car uses Hyundai's "Tau" 5.0-liter V8 as the powertrain's foundation.

Toca engineered a one-off, Garrett twin turbo setup for the vehicle, complete with a full ARK Performance catback exhaust system, boosting the power output to 600 horsepower.

By adding an AirRex digital air suspension system, the car sits lower to the ground on ultra-high performance Toyo rubber, wrapped around custom 21-inch COR 3-piece wheels.

Complementing the car's twin-turbocharged performance, Toca added a custom 8-piston front and 6-piston rear brake set up from Neo Motorsport.

"The name Steel Phoenix came to me as soon as I saw the redesigned Genesis," said John Toca, founder and owner of Toca Marketing Group. "The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel.

Although I wasn't overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 180 horsepower over the stock motor.

Whether you're driving the car, sitting in the executively-appointed passenger and rear seats, or admiring the car from the outside, this Genesis is guaranteed to put a smile on your face."

The vehicle's interior has been given the executive treatment with the custom black leather seats with contrasting white stitching, carbon-fiber trim panels and a Rockford Fosgate sound system.

The vehicle has been refinished with a custom-blend of BASF R-M products, giving the paintwork a steel, metallic appearance. Rounding off the exterior appearance, Toca fabricated a one-off, all metal wide body design with matte and gloss black accents.

Full List of Modifications

ENGINE MODIFICATIONS

Custom Fabricated Twin Turbo Setup
2 Garrett GTX3067R Ball Bearing Turbochargers
2 Garrett Performance Air-to-Air Intercoolers
2 TiAL GT30 Stainless Turbine Housings
2 TiAL MVS-A External Wastegates
2 TiAL QRJ Boost Control Valves
DT Performance Custom Manifold Design
Polished Inside/Out Stainless Steel Tubing
Earl's Performance Plumbing Custom Oil Cooler System
ARK Performance Dual Exhaust System
Optima Batteries Red Top Battery (Main Battery)
Optima Batteries Yellow Top Battery (Suspension)
Earl's Performance Plumbing Hoses, Hose Ends and Fittings

CHASSIS/SUSPENSION MODIFICATIONS

AirREX Digital Air Suspension System
Custom 2-Tank / 2-Viair Compressor Setup
Custom Painted BASF R-M Red Candy 2
NEO Motorsport Forged Line Brake Kit
Front: 8-Piston Forged Caliper
380x32mm C-Cut Two-Piece Fixed Rotor
Rear: 6-Piston Forged Caliper
356x28mm C-Cut Two-Piece Fixed Rotor
Custom-Painted Matte Black / Candy Red Calipers
21-in. COR Wheels Custom 3-Piece Wazara Wheels
Front: 21x9.5-in.

(custom -8 offset)
Rear: 21x11-in. (custom -8 offset)
Custom Brushed Aluminum Gloss Black Finish Lip
Custom Matte Black Centers
Project Kics R40 Iconix Lug Nuts
Toyo Proxes T1R Tires
Front: 255/30R21
Rear: 295/25R21

INTERIOR MODIFICATIONS

Custom Carbon Fiber Trim Panels
Custom Brushed Aluminum Interior Trim
BASF R-M Brushed Candy Red
Custom Alea Leather Stitched Seats
Dark Graphite Nappa Leather with Alveare Convesso stitching design
Custom Alea Leather Stitched Door Panels
Dark Graphite Nappa Leather with Alveare Convesso stitching design
Custom Alea Leather Stitched Center Console
Dark Graphite Nappa Leather stitched with white Serafil 2000 thread
Custom Alea Leather Stitched Headliner
Charcoal Ultrasuede with Prestige 50 Diamonds stitching
Custom Alea Leather Charcoal Ultrasuede Wrapped Interior Pillars
Custom Painted Headliner Parts
Custom Embossed Toca Signature Edition Logo in Headrests
Prosport Gauges EVO Series Digital Gauges
EVO Wideband Air/Fuel Ratio Gauge
EVO Electrical Boost Gauge
EVO Electrical Volt Gauge
Rockford Fosgate Audio Upgrade
500 Watt Class-BR Mono Amplifier
400 Watt Class-AD 4-Channel Amplifier
6.5-in. Power Series Component System
6.5-in.

2-Way Full-Range Speaker
10-in.

Power T0 2-Ohm DVC Subwoofer
Custom Subwoofer and Amplifier Enclosures
Custom Trunk Displaying Audio, Batteries and Air Suspension Hardware
Dynamat and Dynaliner Placed on Door Panels
Dynamat and Dynaliner Placed on Speaker Backs
Dynamat and Dynaliner Placed in Custom Trunk Setup

EXTERIOR MODIFICATIONS

Custom All-Metal Fabricated Wide Body
Wide Body Front w/Air Vent
Wide Body Rear
Molded Side Skirts
Molded Front Bumper
Molded Rear Bumper
ARK Performance Rear Carbon Fiber Diffuser
BASF R-M Paint Custom Grigio Silverstone Blend
BASF R-M Paint Gloss Black Accents
BASF R-M Paint Matte Black Accents
BASF R-M Paint Red Candy 2 Accents